UI/UX design is a field focused on creating effective and enjoyable digital experiences for users.

UI, or User Interface design, is concerned with the visual elements of a product, such as buttons, icons, color schemes, and typography, making sure these elements are visually appealing and aligned with the brand.

UX, or User Experience design, focuses on the overall feel of the product, addressing how users navigate, interact with, and complete tasks on a website or app. It involves research, wireframing, prototyping, and testing to ensure the design is intuitive and meets user needs.

Together, UI and UX design aim to create seamless, user-centered digital interfaces that are both functional and aesthetically pleasing.